Many people separate and sports and if you will note they are on separate sections of our newspapers. But the reality is that "sports is very much a " in America. In the major leagues like the NBA, NFL, and to the Baseball Association, those are all very large franchises. So is NASCAR for that matter. And for these es it is all about branding, image, and marketing. If they don't market themselves well to sports fans, those fans will not be interested and they will stop paying the fees to watch these events or buy logoed products.
Now let's take the case study of Michael Vick, who was convicted of sponsoring dog fights, which obviously is unfortunate considering Americans love their dogs, and the reality of nonprofit groups like PETA, who love animals and don't want any harm to come to them. PETA is a group that gets a lot of press and they often have riots and protests that make the headlines of the major media. Now that Michael Vick has been reinstated into the league, a team might pick him up to play for them.
It will of course, be interesting because he has a very good player, but whatever team picks him up, well they will have do a little damage control in the media and they might take a few fans and pet lovers refuse to watch their games. This is a serious issue, and one that will be very interesting to watch. You must remember that sports is a , and Michael Vick is an awesome player, but he has also been convicted of cruelty to animals. Please consider all this.
By Lance Winslow
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